Once upon a time...our founder read an article about how bears had drifted into cities to forage behind junk food joints and bins. These city bears were 30% fatter than their wild bear friends eating salmon and wild berries. They were also 30% less active and sadly all the city bears were also dead by the age of 10, whilst over 60% of the wild bears lived on healthily. This story resonated with us as we found that people and families were always growling about how hard it was to get fruit into their diets. We vowed to search the world for healthy alternatives to processed foods for our friends and family. And so, BEAR was born!